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Fact
Sheet
TravelActive.com
is an Internet marketing and database service for travel
agencies. Their website (www.travelactive.com) is tailored
to meet the demands of consumers who like to search
for vacation specials and packages online, but want
the security, accountability and trust of booking through
a local travel agent. TravelActive.com is not a booking
engine but rather a catalyst for driving online travel
consumers, looking to purchase, to traditional "bricks
and mortar" travel agencies.
Founded: July 1999
Located: Cambridge,
Ontario,
Canada Employees: Currently 7 and rapidly increasing
Principals:
Chief Executive Officer - Russell Currie, PhD.
Chief Information Officer - Sean Hunt
Chief Financial Officer - Rob Douglas, CA
Key Strategy:
To fill a growing market niche by providing travel consumers
with the ability to research vacation specials and packages
online, while connecting them with a trusted source,
a local travel agency, where they can make their purchase.
Key Initiatives:
1. Promote TravelActive.com to travel agencies
across Canada
2. Sign agencies onto the TravelActive.com website
3. Educate travel consumers about TravelActive.com
4. Facilitate millions of users on the website.
5. Continue to add valued Canadian content to our service
offerings
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